Get your glow and grip in one step with the NYX Professional Makeup Plump Right Back Serum + Primer. This innovative 2-in-1 primer serum hydrates, smooths, and preps the skin for flawless makeup application. Formulated with five skin-loving electrolytes—magnesium, potassium, calcium, sodium, and chloride—it helps replenish and plump the skin while extending makeup wear all day. The lightweight, fast-absorbing texture leaves skin fresh, radiant, and perfectly primed without feeling greasy.

Benefits:

• Hydrates and plumps the skin for a radiant, healthy glow
• Extends makeup wear and helps foundation apply evenly
• Lightweight, fast-absorbing formula—never sticky or oily
• Infused with 5 electrolytes to boost skin’s moisture and smoothness
• Vegan and cruelty-free formula suitable for all skin types
• Can be used as a primer or on its own for naturally glowing skin

How to Use:

1. Apply a dime-sized amount to clean skin before makeup.
2. Gently smooth over the face using fingertips or the Plump Right Back Silicone Applicator.
3. Allow it to absorb fully, then follow with foundation and makeup as usual.

Pro Tip:
For an extra cooling and refreshing boost, store your Plump Right Back Primer + Serum in the fridge before use, and finish your look with the Plump Finish Setting Spray for maximum hydration and glow.