What it is: A potent 15 percent vitamin C day serum packed with antioxidants, nutrients, and fruit enzymes to visibly firm, brighten, and improve the signs of photoaging.

Skin Type: Normal, Dry, Combination, and Oily

Skincare Concerns: Fine Lines and Wrinkles, Dullness and Uneven Texture, Loss of Firmness and Elasticity

Formulation: Lightweight Serum

Highlighted Ingredients:

- L-Ascorbic Acid: improve fine lines, wrinkles, and hyperpigmentation and help brighten skin

- Ferulic Acid: protects against UV-generated free radicals

- 1.0% Tocopherol: aka vitamin E, helps maintain moisture levels, and soothes irritation

Ingredient Callouts: This product is vegan and cruelty-free.

What Else You Need to Know: C-Firma™ is designed to be mixed by you before its first use, which maximizes the potency of its ingredients while keeping the formula fresh. An antioxidant complex of l-ascorbic and ferulic acids, and vitamin E, reveal radiance, luminosity and an even-looking complexion as it hydrates and soothes.

When worn under your sunscreen during the day, C-Firma™ Fresh works hard to ward off pollution and UV-generated free radical damage. C-Firma™ Fresh is formulated at a skin-friendly pH of 2.5.

Proven to maintain nearly 95% of active Vitamin C for one year after mixing.

*Results based upon 12-month real time data.

It is 100 percent free of essential oils, silicones, colorants, and fragrance.

Drunk Elephant is committed to using only ingredients that either directly benefit the health of the skin or support the integrity of their formulations. The brand focuses on healthy pH levels, formulations the skin recognizes, small molecular structure that’s easily absorbed, and effective active ingredients that also support the skin’s acid mantle. All of their products are designed to be mixed together—that’s what Drunk Elephant calls making a smoothie. (This is true for all of Drunk Elephant’s products except their sunscreen Umbra, which sits on top of the skin, keeping it safe.) The result is skin that is reset to its happiest, healthiest state.

Drunk Elephant is a supporter of IEF (International Elephant Foundation) and is cruelty-free.

Clinical Results: In a clinical study with 30 people after 4 weeks:

-100% showed improvement in skin’s tone and radiance

-96% showed improvement in overall hyperpigmentation

-93% showed smoother skin texture