Learn to develop ideas and distinguish which ones are truly innovative to take your team to another level... Jeremy Utley and Perry Klebahn belong to the renowned Hasso Plattner Institute of Design at Stanford University, one of the most prestigious laboratories of ideas, better known as “The d.school”. In this book they offer a proven strategy to be able to produce a large number of ideas and learn to distinguish which ones are really worthwhile and which ones are not. Drawing on decades of experience advising some of the world's most innovative organizations, including Microsoft, Michelin, Keller Williams Realty and Hyatt, Jeremy Utley and Perry Klebahn have put together a methodology in this book that will help you overcome the pitfalls that often confront us. This is a book that is essential for coming up with brilliant ideas that lead to solving existing problems or innovating in any area of the company in order to optimize results and be much more efficient.