Nestled along the eastern shore of the St. Johns River, DeLand is a city where history, education, and adventure converge. Long before it was the bustling hub it is today, the area was known as "Persimmon Hollow," named for the wild persimmon trees that thrived near the natural springs. In those early days, this hidden gem was accessible only by steamboat, making it a true frontier destination.

A Vision in Citrus and Stone

In 1876, baking soda magnate Henry Addison DeLand visited from New York and envisioned a world-class agricultural and tourism center. He founded the community that now bears his name, laying the infrastructure for what would become one of Florida’s most beautiful cities.

DeLand is also famously home to Stetson University, Florida’s oldest private institution of higher learning. Founded in 1883 and named after the legendary American hatmaker John B. Stetson, the university and its "Hatters" remain the heartbeat of the city’s intellectual and architectural charm.

Adventure and Artistry

Whether you are looking for adrenaline or a quiet afternoon of culture, DeLand offers a rare variety of experiences:

The Skydiving Capital: Known globally as the "skydiving capital of the world," DeLand is the center of the industry and a bucket-list destination for thrill-seekers.

River Exploration: Visit Hontoon Island State Park for a day on the St. Johns River, just remember, this secluded sanctuary is only accessible by boat or the park ferry.

Downtown Culture: Stroll through the Historic and Garden Districts to explore Artisan Alley, the Museum of Art, or the African American Museum of Arts.

Entertainment: Catch a performance at the historic Athens Theatre or join the thousands who gather for the annual DeLand Fall Festival of the Arts.

The Scent of the Hollow

Our DeLand Candle is a tribute to the city’s original name and its timeless charm. With a curated blend of sweet persimmon, refreshing eucalyptus, and warm clove, it is designed to transport you to the sun-dappled streets and historic corridors of this beloved Florida town.

Fragrance Notes