L&JR was co-founded by Philippe Cros, Jorg Hysek Jr. and Lionel Ladoire in order to bring customers modern, sophisticated yet affordable timepieces. The brand showcases a new approach to the Swiss watch industry, made for today’s world. Crafted in Switzerland with a 45mm brushed stainless steel case, the S 1301 model features a Quartz movement, an anti-reflective sapphire crystal face, a black dial, a 50m water resistance and a black calf leather strap with a tongue buckle. Functions include hours, minutes, small seconds at 6 o’clock, a big date indication and a retrograde for the days.