Description: 

Kerastase Bain Chroma Riche Shampoo is a protective and moisturizing shampoo specifically designed for color-treated or highlighted hair. This luxurious shampoo helps to preserve the vibrancy and depth of color while providing hydration and nourishment to the hair. Its gentle formula cleanses the hair without stripping away the color or causing dryness, leaving the hair soft, shiny, and beautifully radiant. Bain Chroma Riche Shampoo is the perfect choice for maintaining the integrity of your color-treated hair.

How to Apply:

1. Wet your hair thoroughly.
2. Take a small amount of the Kerastase Bain Chroma Riche Shampoo and emulsify it between your palms.
3. Apply the shampoo to your scalp and hair, focusing on the roots and areas with color-treated or highlighted hair.
4. Gently massage the scalp with your fingertips to create a rich lather and cleanse the hair and scalp.
5. Work the shampoo through the lengths of your hair, ensuring all strands are thoroughly cleansed.
6. Rinse thoroughly to remove all the product.
7. Follow with a conditioner or treatment from the Kerastase Chroma Riche range for enhanced color protection and nourishment.

Benefits:

1. Color Protection: The shampoo helps to preserve the vibrancy and depth of color in color-treated or highlighted hair.
2. Hydration and Nourishment: It provides essential hydration and nourishment to maintain the health and integrity of the hair.
3. Softness and Shine: The shampoo leaves the hair soft, smooth, and shiny, enhancing its overall appearance.
4. Gentle Formula: The gentle formula cleanses the hair without causing dryness or stripping away the color.
5. Enhanced Radiance: The shampoo enhances the radiance and luminosity of color-treated hair, making it look vibrant and healthy.

Key Ingredients:

1. Linseed Oil: Linseed oil helps to provide deep hydration and nourishment to color-treated hair, enhancing its softness and shine.
2. Vitamin E: This antioxidant vitamin helps to protect the hair from environmental damage and oxidative stress, preserving the color and integrity of the hair.
3. UV Filters: The shampoo contains UV filters that help to shield the hair from the harmful effects of the sun's UV rays, preventing color fading and damage.

Pro Tips:

1. For optimal results, follow with the Kerastase Chroma Riche Masque or the Kerastase Chroma Riche Fondant for deep conditioning and added color protection.
2. Use lukewarm water when rinsing the shampoo to help maintain the hair's hydration and prevent color fading.
3. Avoid vigorous towel-drying after washing to prevent damage to color-treated hair. Instead, gently squeeze out excess water and wrap the hair in a soft towel to absorb moisture.
4. Incorporate this shampoo into your regular hair care routine to maintain the vibrancy and longevity of your color-treated or highlighted hair.
5. Use a wide-toothed comb or a detangling brush to comb through wet hair after applying the conditioner or treatment to distribute the product evenly and minimize breakage.

Always refer to the instructions on the product packaging for the most accurate and up-to-date usage guidelines.