The key to the dewiest, buildable flush, ICONIC London’s Sheer Blush comes in six, juicy hues to lend natural, pinched-your-cheeks colour that looks like your face made it.

A silky, watercolour formula that grants a subtle, painterly wash that is easily layered for added intensity, this fluid diffuses with ease for a beautifully, luminous look. With six shades to flatter the spectrum of skin tones – from berry to colour-pop coral – the pigments are easily mixed to achieve the most flattering flush. Suitable for cheeks and lips, the non-drying, vegan and cruelty-free formula is key to achieving a 'soft focus' finish. Think: 'lit from within' in a pocket-sized tube.