Considering title, font and fabulous burlap cover, this 1938 first edition of “Developing Sales Technique and Personality” by Dave Colcord does a pretty good job of selling itself!  Concord, the publisher of “YOURSELF, a magazine for salesmen” and author of such titles as “The Greatest Thrill in the World” and “Lincoln, the Master Salesman,” clearly has lots of wisdom to impart! A great gift for the salesperson in your life, or for anyone wishing to master the art of persuasion.

I picked the book, which is in near perfect condition, from among thousands of volumes at a wonderful estate sale in Kansas City with an astounding library, including seemingly hundreds of complete first edition sets of various adventure series for young readers.