Discover an exceptional youth care treatment designed to meet the needs of even the driest skin: this cream, formulated with a complex of magnolia, plant-based collagen, and niacinamide, helps reverse visible signs of aging.

Its nourishing blend—beeswax, shea butter, and elderberry seed oil—works to restore the skin’s lipid barrier, offering absolute comfort. La Crème Riche Jeunesse delivers intense nourishment, plumps, and redensifies the skin: +34% in skin density*

The result?

Radiant and visibly younger-looking, the skin is intensely nourished, smoother, and firmer. The complexion is even and glows with youthful luminosity.

More luminous complexion: +36%
More even skin tone: +34%
79% noticed a visible correction of signs of aging***

As part of the reverse ageing* approach, our experts focused on magnolia. This plant boasts powerful antioxidant properties, largely thanks to its richness in magnolol and honokiol—two molecules that make it far more effective than ingredients commonly used in cosmetics, such as vitamin E or resveratrol.

To further enhance this antioxidant action, PAYOT laboratories developed the Magnolia Integral Complex: a full-spectrum botanical blend that includes the bark, leaf, and flower of the magnolia, preserving the full synergy of its natural active compounds.

*Dermatological scoring after 28 days of application, conducted on 22 volunteers. Applied twice daily.
**Usage test under dermatological control carried out on 22 volunteers over 28 days with twice-daily application.
***A unique approach to reversing the signs of aging.