Clean Curls Start at the Root

Color Wow Curl Wow Hooked Shampoo is a 100% clean, sulphate-free formula engineered specifically for curly hair. Powered by a proprietary Procapil® blend, it anchors hair strands at the root to reduce shedding and breakage, whilst delivering a residue-free cleanse that leaves curls light, springy, and primed for moisture.

Key Benefits

• Reduces hair shedding and breakage with root-locking Procapil® technology
• Sulphate-free formula cleanses without stripping colour or moisture
• Leaves hair completely residue-free for lightweight, bouncy curls
• Supports scalp health and anchors strands at the root for a fuller appearance
• Primes curls to absorb leave-in conditioners and styling products more effectively
• Ideal for those with braids, weaves, or extensions

Key Features

• 100% clean, sulphate-free formula
• Proprietary Procapil® root-anchoring complex
• Residue-free finish for lightweight curl definition
• Suitable for all curl types and textures
• 295ml

How to Use

Begin your routine with Step 1: Snag-Free Detangler for easy combing. Apply Hooked Shampoo to wet hair and massage gently into the scalp to create a rich lather. Rinse thoroughly. If you notice less foam on the first wash — a sign of product build-up — repeat the application for a deeply clean, refreshed result.

Define Every Curl with Confidence

Whether you're refreshing natural curls or maintaining styled extensions, Color Wow Curl Wow Hooked Shampoo gives you the clean, healthy foundation your curls need to look and perform at their very best.