Woody. Cozy. Relaxing.

Like a new car straight off the lot, this fragrance lives up to its name. It’s the original car scent you know and love with aromatic notes of citrus and lavandin blended with delicate florals. Soft leather combines with sandalwood and a touch of musk, bringing you a scent that makes every drive feel brand new.

Open Air Tech™ actively removes unwanted odors and replaces them with clean, premium fragrance.

Pura fragrances are thoughtfully designed to never include harsh chemicals. We avoid ingredients known to cause potential harm to health or the environment. Every fragrance is safe and ethically sourced.

• Most effective at removing car odors, New Car combines herbal notes of lavandin and geranium with soft leather, sandalwood, and sheer musk for a fragrance that smells as good as new.
• Compatible with all Pura car smart fragrance diffusers
• Cruelty Free
• No parabens or phthalates