CHI Magnified Volume Shampoo is a 355ml / 12oz bottle crafted specifically for fine hair that needs lift without weighing down. This volume-boosting formula cleanses gently while injecting body, so hair feels fuller, more movable, and ready for longer-lasting styles.

• Rich, weightless foam: a luxurious lather that cleanses thoroughly without leaving hair limp or flat.
• Ceramic & proteins complex: works from the strand up to deliver vitality, support smoother detangling, and enhance natural shine for healthier-looking hair.
• Volumizes without heaviness: targeted to fine hair, creating noticeable lift while preserving movement and flexibility.
• Nourishes while you cleanse: conditioning benefits that help strands feel thicker and more resilient after every wash.
• Longer-lasting styles: heights and shape hold better throughout the day, even in humid or active conditions.

Who it's for

• Anyone with fine or limp hair seeking added volume, buoyancy, and moveability.
• Clients who want thicker-feeling hair that still looks natural, not coated or weighed down.
• Daily-use tress-care solution that supports longer-lasting styling without sacrificing shine or bounce.

How it works

The standout feature is the ceramic & proteins complex, designed to revitalize each strand from within. By strengthening and smoothing the cuticle, it reduces frizz, enhances detangling, and boosts shine—so hair looks healthier and styles hold their shape longer, without sacrificing softness or swing.

How to use

Apply to wet hair, massage into scalp and lengths, then rinse thoroughly. For best results, follow with your preferred styling routine to lock in volume and movement from the first wash.

Size and value

355ml / 12oz bottle designed to provide consistent volume-boosting performance wash after wash, making it a staple for fine-hair routines that prioritize lift, shine, and long-lasting style.