Turn thinning hair into visibly fuller, stronger strands with Kevin Murphy Plumping.Rinse Densifying Conditioner. Housed in a generous 1000 ml (33.6 oz) bottle, this thickening conditioner is built for daily use and long-lasting care, so you can maintain body and resilience without compromise.

• Biotin Vitamin B supports a healthier scalp by helping reduce hair shedding and encouraging growth to promote fuller-looking hair over time.
• Oleanolic Acid from Lovely Hemsleya root targets follicle aging, helping to keep roots robust and ready to support new growth.
• Reverses and helps prevent DHT-related damage to protect against thinning and breakage, so your hair stays stronger as you wash and style.
• Rice Protein & Rice Amino Acids reinforce the keratin structure of each strand, delivering conditioning, added strength, and improved abrasion resistance.
• Shea Butter hydrates from root to tip for smooth, manageable hair that’s easier to comb and style.
• Sulfate-free & paraben-free formula offers gentle daily use, making it suitable for frequent washing and color-treated hair.

What you’ll notice over time: hair that looks fuller with more lift at the roots, increased thickness along the length, and better elasticity that resists everyday breakage. The conditioning action keeps strands soft and hydrated, so your hair feels healthy, plump, and ready for styling.

Ideal for: anyone experiencing thinning or fine hair who wants a practical, everyday rinse that adds density without weighing hair down. The Plumping.Rinse line is designed for routine use, delivering lasting fullness while supporting healthier-looking roots.

How to use: After cleansing, apply a generous amount to wet hair, focusing on mid-lengths and ends. Leave for 1–2 minutes to let the formula absorb, then rinse thoroughly. For best results, pair with the matching Plumping.Rinse system to enhance density, elasticity, and overall hair resilience.