Tamla Motown Records Women's T-ShirtFitted women's t shirt featuring a Motown records logo. The trademark Motown Sound owed much of its success to downright simplicity; if not an audacious refusal to complicate the music unnecessarily . Tambourines were often used to emphasize backbeats. Percussion was often thin, while the creative use of reverb added warmth & richness as well as a celestial feel. The motto among Motowns family of producers was often KEEP IT SIMPLE, STUPID !; or KISS